Our mission is to empower commercial teams to act with confidence

Deducta was founded in 2024 by Jeffrey Fasegha, Joseph Turner, and Yoni Kok over a pint in a crowded Covent Garden pub. The idea was simple but ambitious: build the "Enterprise Brain" — a single source of truth that could ingest any form of data from across the business and turn it into proactive actions.

Jeffrey brought a background in M&A, transformation, and post-merger integration; Joseph brought his experience in big data and algorithmic intelligence; and Yoni brought his expertise in defense-grade software, scale, and security to build the first versions of Deducta. They are joined by an incredibly talented team of world class software engineers, AI experts, and procurement leaders laser-focused on building high-performing software that solves real enterprise problems.

The company bootstrapped its early days, cutting its teeth in the world of Private Equity — helping Value Creation teams quickly and consistently identify cross-portfolio margin expansion opportunities. Since then, the team has expanded its proposition and further developed its proprietary algorithms to now serve some of the largest companies in the world, with well over $500 Billion in spend processed.

Deducta is well capitalized and backed by prominent industry angels and leading Venture Capital investors across Europe, the UK, and the US.